M2W®-HW™ is the premier national conference on marketing pharma, health & wellness to women. Women control over 85% of all consumer purchasing including every healthcare category.
M2W®-HW™ evolved from the highly successful M2W® – The Marketing To Women Conference. M2W®-HW™ is specifically formatted to teach pharma, health & wellness marketers. The 3rd M2W®-HW™ – Marketing Health & Wellness to Women Conference will take place April 26, 2012 in Chicago. Learn more at www.m2w-hw.com.
- Women make 90% of all consumer healthcare decisions
- Women account for 93% of all OTC pharma purchases
- Women account for 85% of all healthcare purchases
- 66% of women feel misunderstood by healthcare marketers
- Women process information and make purchasing decisions differently than men
The Latest Marketing Health & Wellness To Women Headlines, News, and Reviews
M2W®-HW™ E-ssentials is the premier online destination for the latest health & wellness marketing information, resources, solutions and connections you need to successfully sell and market your brand. Each week we’ll bring you important stories on the latest trends, brands, methods and ideas for increasing your marketing-to-women ROI. Have a story idea? Email us.
