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Finding the Cultural Link at M2W-HW.
“My session will show marketers how to address one of the biggest challenges for most pharmaceutical companies and health providers, and that is how to satisfy the needs of the ever-growing and important Hispanic consumer segment,” said Jackie Bird, CEO, Redbean Society, LLC, describing her presentation at the 3rd M2W®HW™ – The Marketing Health & Wellness To Women Conference, Thursday April 26, Hard Rock Hotel, Chicago.
“The Hispanic market, especially Latina women, represents one of the most important growth opportunities for businesses today,” Bird stated. “Yet, the very demands of medical legal requirements in pharmaceutical companies are often a barrier to fully realizing that opportunity. Translations alone don’t drive education, compliance or loyalty among Hispanics.”
“While language is an important priority to consider, the more significant challenge is a lack of understanding of the cultural nuances around health and wellness among Latina women who are the primary decision makers in the Hispanic community,” continued Bird. “I’ll show how Cultural Linking(SM), a proprietary methodology to develop the path to compliance and loyalty, can strengthen market strategies and drive this increasingly critical segment to action.”
“Everyone should realize that success in the Hispanic market is increasingly important to every health and wellness brand,” according to Nan McCann, M2W®HW™ producer. “Every brand and agency exec will benefit from Jackie’s session. She is a seasoned marketer with enormous experience in the Latina space. This is a don’t-miss presentation.”
“Companies who have sent execs and teams to M2W®HW™ include: Microsoft Health Solutions, Bayer, AARP, Kraft, GlaxoSmithKline, Brigham & Women’s, Clorox and Sanofi-Aventis,” McCann added. “They attend because they recognize that women mean business and brand growth, especially in the health and wellness categories.”
M2W®HW™ is sponsored by Global Sponsor: Chicago Sister Cities International; Associate Sponsors: Ketchum, Yahoo!, Vibrant Nation, Digitas Health, Campbell Ewald, Redbean Society; Workshop Sponsors: Brogan & Partners, Nemours Center for Children’s Health Media/KidsHealth; Showcase Sponsors: BlogHer, Women’s Health Foundation, eHealthcare Solutions, Carolina Pad, HealthyWoman; Affiliate Sponsors: American Cancer Society, WomenHeart, American Heart Association, Look Good… Feel Better, CMPI; Video Content Resource: Snippies. This Year, M2W®HW™ Proudly Supports: Habitat for Humanity.
“M2W®HW™ actually starts Wednesday afternoon, April 25, with a pre-conference reception and runs through Thursday, April 26. It is the second major component of Women Mean Business!™ Week,” McCann explained. “The week is an executive education effort anchored by the 3rd M2W®HW™ and the 8th Annual M2W®. It is designed to inform business leaders about the global economic and cultural impact of women. In addition to the two conferences, the week’s activities include the Global Kickoff Luncheon, Global Brand Panel and Global Agency Panel pre-conference sessions.”
For complete information visit: www.m2w-hw.com or call 860.724.2649 x13. M2W®, M2W®HW™ and Women Mean Business!™ Week are produced by PME® Enterprises LLC, 912 Silas Deane Highway, Suite 101, Wethersfield, CT 06109.
This video was a Finalist in the 2011 American Red Cross MOFILM competition. MOFILM inspires film-makers to create videos for big brands and social causes. The Red Cross received 129 submissions, the most of any brand in the competition (the average brand received 56).
This is an example of cause marketing that resonates well with women as it taps in to their nature to be generous with one another, especially in matters related to health. Learn more about what health messages women respond to at M2W-HW – The Marketing Health & Wellness to Women Conference, April 26, 2012 in Chicago.
Bridget Brennan, author of the highly acclaimed Why She Buys: The New Strategy for Reaching the World’s Most Powerful Consumers, and CEO of Female Factor, will kick off the 3rd M2W®HW™– The Marketing Health & Wellness To Women Conference, Thursday April 26, Hard Rock Hotel, Chicago.
Brennan, an acclaimed and engaging speaker whose book was called "essential reading" by the Wall Street Journal and "required reading for anyone burdened with a Y chromosome" by Fortune Small Business, will teach the audience of marketing executives the fundamentals of gender psychology, and the global trends driving women’s purchasing decisions.
She’ll provide a roadmap showing health and wellness execs how to evaluate both sales and marketing from a female perspective. Highlights will include why women may notice aspects of products, marketing campaigns or sales environments that even the most savvy marketers might have overlooked. She’ll detail the six most important trends driving global female populations that are key to determining women’s wants and needs — particularly in health and wellness. She’ll show marketers how to see their business through a female lens.
"Bridget always wows us," exclaimed Nan McCann, M2W®HW™ producer. "She was one of most exciting and popular speakers in 2010 and 2011 at M2W® – The Marketing to Women Conference. This is her first time on the M2W®HW™ stage. She will inform, enlighten and inspire everyone who attends and build the buzz for this year’s program!"
"M2W®HW™ actually starts Wednesday afternoon, April 25, with a pre-conference reception and runs through Thursday, April 26," McCann added. "It is specifically designed for marketers in the health and wellness categories. Companies who have sent execs and teams to M2W®HW™ include: Microsoft Health Solutions, Bayer, AARP, Kraft, GlaxoSmithKline, Brigham & Women’s, Clorox and Sanofi-Aventis. They attend because they recognize that women mean business and brand growth, especially in the health and wellness categories."
M2W®HW™ is sponsored by Global Sponsor: Chicago Sister Cities International; Associate Sponsors: Ketchum, Yahoo!, Vibrant Nation, Digitas Health, Redbean Society; Workshop Sponsors: Brogan & Partners, Kids Health; Showcase Sponsors: BlogHer, Women’s Health Foundation, eHealthcare Solutions, Carolina Pad, HealthyWoman; Affiliate Sponsors: American Cancer Society, CMPI; Video Content Resource: Snippies.
"M2W®HW™ is the second major component of Women Mean Business!™ Week." McCann explained. "The week is an executive education effort anchored by the 3rd M2W®HW™ and the 8th Annual M2W®. It is designed to inform business leaders about the global economic and cultural impact of women. In addition to the two conferences, the week’s activities include the Global Kickoff Luncheon, Global Brand Panel and Global Agency Panel pre-conference sessions."
For complete information visit: www.m2w-hw.com or call 860.724.2649 x13. M2W®, M2W®HW™ and Women Mean Business!™ Week are produced by PME® Enterprises LLC, 912 Silas Deane Highway, Suite 101, Wethersfield, CT 06109.
