These are some of the health marketing stories in the news this week:
‘Next They’ll Tell Us Junk Food Is Good For Us’ Syndrome: It’s not going to happen overnight but putting "No Fat" on your label could become more of a liability than a plus once new scientific thinking hits the mainstream (MediaPost).
Checkup: Bounty and Special K Build their Health Credentials: Special K and Bounty both recently launched new marketing messages that focus on health. The iconic cereal asks women to recognize the empowering inner benefits of reaching their weight management goals, and "the quicker-picker-upper" paper towel now takes an emotional approach, tied to an issue that resonates with every parent: cleaner schools (Promo Magazine).
Packing Up Old Digital Habits: One agency takes an amusing look back at how things have changed in digital marketing in the health space in the past ten years (MediaPost’s Marketing: Health).
Price of Drug to Prevent Preterm Labor Skyrockets: Last month the FDA approved Makena, a drug to help prevent preterm labor in pregnant women at high risk for it. The drug has been available from compounding pharmacies for years, at a cost of about $10 or $20 per injection, but now that a single company has won market exclusivity for seven years, the compounding pharmacies have to stop making the drug, and the cost for the FDA-approved product will now be as much as $1,500 per dose (WSJ Health Blog).
